“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, Amazon
How do people perceive your business?
A Brand is influenced by the experiences and interactions your audience has with your brand, long before a purchase is made. This intangible experience carries over to the visuals and messages your company presents to the outside world. And it carries a lot of power and influence.
Your marketing plan must align with the business in order to be actionable and effective. That’s why our strategic planning methodology is the springboard for our clients. Glass Marketing has been instrumental in launching products and services, rebranding divisions, and developing effective marketing campaigns.
What we learn through one-on-one discussions reveals the most critical pieces to resolving the marketing and sales issues at hand.
In order to create an innovative brand and drive scalable growth, you will require a brand identity that tells your story and creates a vibrant identity that consumers and partners can immediately identify.
Profits and growth are about more than good customer service and quality products. Powerful branding. That’s what will set you apart. We can ensure you’re seen, heard, and remembered by the right people, all the time.
Manage your reputation before it's too late
Not every business is perfect and as a result, negative reviews or comments can impact a business permanently. The key with negative reviews is to show that you truly care about your brand’s identity by addressing them in a timely fashion, with dignity, and with honesty. Facing your critics head on and providing solutions to the issues will increase your brand’s perception to the mainstream audience.
While reputation management can help your audience determine their feelings about your brand, search engines will also take notice. Let us handle your reputation in the public eye.
Negative reviews, comments and feedback = Less traffic, leads, sales