BRANDING

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, Amazon

BRANDING STRATEGY

How do people perceive your business?

A Brand is influenced by the experiences and interactions your audience has with your brand, long before a purchase is made. This intangible experience carries over to the visuals and messages your company presents to the outside world. And it carries a lot of power and influence.

Your marketing plan must align with the business in order to be actionable and effective. That’s why our strategic planning methodology is the springboard for our clients. Glass Marketing has been instrumental in launching products and services, rebranding divisions, and developing effective marketing campaigns.

What we learn through one-on-one discussions reveals the most critical pieces to resolving the marketing and sales issues at hand.

In order to create an innovative brand and drive scalable growth, you will require a brand identity that tells your story and creates a vibrant identity that consumers and partners can immediately identify.

Profits and growth are about more than good customer service and quality products. Powerful branding. That’s what will set you apart. We can ensure you’re seen, heard, and remembered by the right people, all the time.

Are you ready for a genius branding strategy?

Tell us your story today

Reputation Management

Manage your reputation before it's too late

Not every business is perfect and as a result, negative reviews or comments can impact a business permanently. The key with negative reviews is to show that you truly care about your brand’s identity by addressing them in a timely fashion, with dignity, and with honesty. Facing your critics head on and providing solutions to the issues will increase your brand’s perception to the mainstream audience.

While reputation management can help your audience determine their feelings about your brand, search engines will also take notice. Let us handle your reputation in the public eye.

Negative reviews, comments and feedback = Less traffic, leads, sales

Branding Consulting

Your business offering is unique. We get that. Which is why the first step in our branding design process is a important consultation. There you’ll be able to share with us what you are all about. Your hopes, dreams and everything in between. We’ll also gather information about your specific industry, your customers and the marketplace you operate in.

It’s important that we understand what you are looking for when it comes to your corporate identity. You can make the most of this session by preparing and refining your own vision.

Branding Concept and Design

Now it’s time for us to get to work. And it won’t be just a logo, letterhead and email signature web design. No, what we create will encompass your personality, focus potential and establish a legacy. The work we develop will attract and retain customers. Simply put, we’re going to make sure you’re promoted in all the right places. During this process, there will be lots of time for you to review our work. Based on your input, we’ll refine until you are 100% happy with the finished product.

Delivery and Launch

From conception to revisions, we’ll work hard to produce you a full branding experience that sets you apart from the competition. Once you’re happy with the finished product, it will be time to launch your new or improved identity. With a strong brand that represents you and strikes a chord with your target market, your business will be unstoppable. Remember, we’re here to help and will always be available should you have any questions.