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Search Engine Optimisation
Organic traffic is the best traffic.
OVERVIEW OF SEO
SEO is an essential digital marketing tactic for any Australian business looking to grow. With so many consumers now turning to Google to make purchasing decisions, it’s more important than ever to have a top-of-the-line digital presence, whether you’re a fresh-faced start-up or a large corporate company that’s been around for decades. Your business can thrive with the right SEO experts behind it.
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Creating value for clients is our sole objective. No matter what we are working on, we devise innovative ways to meet the campaign goals following the best SEO practices.
So by learning more about the ideal type of customer you’re looking to attract, we can come up with a full-fledged strategy to get you the flood of traffic you need to boost your business!
In our experience clients typically see significant improvement on long tail keywords in the first 90 days and more competitive search terms around 180 days. SEO is a long-term strategy that has consistently proven to provide the best ROI.
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ONPAGE OPTIMISATION
On page optimisation refers to all measures that can be taken directly within the website in order to improve its position. The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece.
We execute on an outreach campaign to make sure local influencers, bloggers and PR sources know about the awesome work your business is doing and how you are contributing to the community. Not only does this drive traffic to your business, but links from these site tell Google you’re the real deal.
WHITE HAT LINK BUILDING
Google has made it very clear that link building needs to be about quality as opposed to quantity. We focus on building links that have real value for you when it comes to rankings, visibility, and your targeted audience. Not only must your links come from websites that are well-respected and have authority, but they must also come from sites that are relevant to your industry for it to work.
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Valuable industry citations. We seek out links from various authoritative resources such as trade associations and niche directories. Only the most reputable make it to our list.
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Effective content marketing. Offering valuable content not only helps build your company into an authority, it also presents opportunities for quality websites to link back to you.
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Earned links through outreach. We seek out related authoritative websites and content for linking opportunities. Our research tools and experience give you a advantage upon your competition.
REPORTING & ANALYSIS
When you select an SEO company you have a right to know what you are paying for. We don’t believe in secrets and we are proud of our work. We keep you informed every step of the way.
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Keyword Ranking Reports - Our client dashboard provides you with detailed reporting on your search rankings, complete with search position screenshots and updates every 24 hours.
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Link Building Reports - You don’t need to guess what quality links we have built for you. Each month you will receive a report showing every link that we have acquired for your website.
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Website Traffic Reports - Our client dashboard integrates with Google Analytics so that you can have access to all of your important SEO campaign information all in one location.
E-COMMERCE SEO
Our team will create a custom on-page strategy built around optimising your products and categories. We position these pages to deliver motivated consumers who are ready to purchase.
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Our SEO professionals work to make sure your site is easy to navigate and understand. They go through every page and section of your website and analyse where there are any holes that need improvement.
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We perform in-market keyword research and targeting to identify consumers who are further down the buying cycle.
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Our in house team are multi-platform experienced, we are well versed in optimising platforms such as Magento, BigCommerce, Shopify and many more.
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LOCAL SEO
It is important that google has a clear understanding of what your business does and where you are located. Our local search ranking techniques get the job done.
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We ensure the search engines understand your business and your target area. We achieve this through schema markup, NAP data, and localised keyword optimisation.
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Local Maps Optimisation. Now more than ever it is imperative your business is found on Google Maps. We improve your maps listing by completing your profiles, claiming missing listings, encouraging reviews, and standardising NAP data.​
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Claiming citations from portals and local directories can help give your business that boost — and this is important for a business competing in a local market as well as giving you results in the search engine rankings for your area.